Building a great photography portfolio: A snapshot away from a future

The art of photography is something that takes years of commitment and dedication.  With the proper angles you can bring out attitude and life; the still of an image can mean two entirely separate tales from one individual to another.  Pictures can offer inspiration and in depth views toward things one might otherwise not consider, and it can be a firm statement that photography is a learned and developed art.

A portfolio is what shows an artist’s capabilities at his/her best.  A strong portfolio can be the very gateway that lands routine scheduling or it can be the rock that sinks the ship.  There are some things to consider when putting together a portfolio that will make yours stand out and be a gem to the potential client’s eyes.

Tips toward a great portfolio

  • Difference- Make the shots varied.  None of the same location.  You want to show complete change and different mood settings, familiar settings don’t show enough variety and limit your skill ‘landscape’
  • Specialize- The world of photography is a very competitive field.  Find a particular concept you love to photograph and specialize in that field.  Narrow your competition and excel.  Build a portfolio based on it.
  • Research- Research the target market you wish to photograph and expand your career on and approach it with an educated mind set.  This will allow you to have an edge on the levels of expectation so that you can properly prepare for what decides to come up along the way. 
  • Artistic Statement- Consider what you want your portfolio to focus on and properly state it.  If you are delivering a strong portfolio, if you are lacking a definition for what it stands for, then you will be missing out on a key concept to ‘connect’ with a potential client.
  • A low quantity- Keep a portfolio limited to a few select images that you want to stand out and feel best describe your potential.  A range of 10-20 images should do the trick.  If you bring in several then the potential client won’t give the proper attention and will skim, whereas, with a lower amount to look over you can identify your greatest strengths. 
  • Start and end strong- Keep the first and last images of your portfolio as, in your opinion, your very best shots.  This will allow the entry and departure of your portfolio to hold a maximum composure of professional potential.  Let the client be introduced with consistent excellence to look back on.

Make yourself a memory

Let your potential client know that your work is worth looking into and following up on.  Photography is as stated, a very competitive field, but it relies solely on talent.  If you take the proper time to blanket your portfolio it can be the gateway to landing several gigs, or it can be the relic of bad luck that follows everywhere you go.  Take the time to properly put it together and you will find the windows of success opening far more frequently.

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